On Tuesday, October 17, Bloomingdales’ Director of Campaign Planning Lauren DeVincent and Marketing Planner Tiffany Oyang will present Aligning with a Strategic Partner in Today’s Retail Environment at 12:30 p.m. in the Green Lane Academic Building.
“Today’s retail environment offers many options to the consumer. What drives a customer into your store? What helps differentiate you from other retailers and on-line competition?” said Devincent. “Our job is to build that excitement and entertainment. During our lecture, we will share with you how we do exactly that and build a 360-degree campaign that reaches our customer at every touchpoint.”
The talk is sponsored by AEF, a non-profit organization designed to serve as a bridge between the advertising, marketing and academic communities. AEF is dedicated to educating and inspiring the next generation of marketing and advertising talent while advancing understanding of the disciplines in society.